zero waste design

Why the “R Framework” Must Move Upstream

From Consumer Responsibility to Design Responsibility The R Framework is often framed as a consumer responsibility. In this blog, Aditi Deodhar explains why real waste prevention must begin at the design stage—before products reach consumers—and why redesign is the most powerful intervention Introduction: Why Are Consumers Asked to Fix a Design Problem? Every sustainability conversation […]

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The Tiny Plastic Hook That Turns Into a Big Waste Problem

Why Jockey’s Single-Use Hanger Is a Design Failure — And How It Could Lead the Industry Instead Open a pack of innerwear from any large brand and you’ll often find a small plastic hook or hanger attached to the packaging. Its only job is to let the pack hang neatly on a retail display. The

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