Discover how innovative entrepreneurs are creating products that reduce waste by design instead of blaming consumers. This series explores smart design, waterless products, refill systems, and packaging innovations that prevent waste before it is created. Introduction: We don’t need more guilt. We need better design Most conversations around waste sound the same: carry your own […]
Products That Reduce Waste by Design, Not by Guilt Read More »
In a world where every drop of resource matters, many everyday products still carry hidden inefficiencies. Take your typical liquid hand wash: it’s mostly water. That means most of the weight and volume transported from factories to stores to your home is just… water — with all the associated energy, packaging, and emissions. What if
A reflection by Aditi Deodhar on how design and material choices determine sustainability, using the everyday geometry box rounder to show how mixed materials, unnecessary packaging, and design decisions quietly create waste that ends up in rivers. Introduction: Sustainability Is Hidden in Ordinary Objects When we think about unsustainable products, we often imagine large, industrial
What a Geometry Box Rounder Teaches Us About Sustainable Design Read More »
Why a Product’s Afterlife Is Decided at the Design Table A reflective, collaborative blog for product designers on how end-of-life outcomes are decided during the design phase—and why refusing unnecessary elements, avoiding mixed materials, and adopting supportive sustainability frameworks is the need of the hour. Introduction: Designers Shape Futures—Often Invisibly Every product tells two stories.
Designing the End at the Beginning Read More »
From Consumer Responsibility to Design Responsibility The R Framework is often framed as a consumer responsibility. In this blog, Aditi Deodhar explains why real waste prevention must begin at the design stage—before products reach consumers—and why redesign is the most powerful intervention Introduction: Why Are Consumers Asked to Fix a Design Problem? Every sustainability conversation
Why the “R Framework” Must Move Upstream Read More »
